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Life Stages

Age
18-25
18-25

Starters
- Beginning Employment.
- Low - Medium Income,
- Low Health needs,
- For unexpected medical needs.

Age
26-35
26-35

Nest Builders
- Seek value rather than cheapest option.
- Need cover for expected medical needs for the young family..

Age
36-55
36-55

Mid-Lifers
- Middle to High income levels,
- Medical Aid is a routine monthly expense,
- stable health needs,

Age
56-60
56-60

Grey Foxes
- Moving towards retirement,
- Health risks and prevalence of chronic diseases increasing,

Age
61+
61+

Wise Owls
- Members approaching or in retirement,
- Increased prevelance of chronic diseases,
- Greater importance of extent of cover for major medical events like knee & hip replacements.
